Read a piece yesterday in the British press (so it's got to be legit, right?) that made me spit coffee out at the computer screen. I actually went back and re-read the article to make sure I understood correctly. So far, more than 700 media outlets have picked up on the story, giving it more credibility.
Based on several reports, EMI, which just this week dropped the axe on 2,000 employees, is floating the idea of letting companies sponsor albums.
"EMI will allow its artists, who include Coldplay and Kylie Minogue, to be sponsored by corporate companies, according to reports.
The proposals, which could see Coldplay’s new album ‘Prospekt’ released with corporate branding, are expected to feature as part of an extensive shake-up of the company.
Terra Firma, EMI’s new owners, believe the plans would help increase the label’s revenue as it struggles to meet the growth of the digital marketplace."
Here's a quote from the Financial Times:
"Football teams have very distinct corporate sponsorship. Why shouldn't some of the leading bands have the same sort of relationships?" said EMI Chairman Guy Hands.
Are you kidding me?
So this is what we can expect in 2008:
- Lexipro Presents... Britney Spears!
- Ambien Presents... Coldplay!
- Bengay Presents... Aerosmith!
You got any others?